var flashvars = {};
var params = {
    allowScriptAccess:  "sameDomain",
    menu:               "false",
    quality:            "high",
    scale:              "noscale",
    salign:             "lt",
    bgcolor:            "#FFFFFF"
};
var attributes = {};

swfobject.embedSWF("/eShopPresentation.swf", "myContent", "100%", "100%", "9.0.0", "expressInstall.swf", flashvars, params, attributes);